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McCutcheon Air Conditioning and Heating Blog

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Why we only specialize in residential and commercial air conditioning and heating systems.

There is an enormous temptation for business owners to be a "Jack of All Trades".

After all, none of us want to turn away potential business and "one stop-shopping" is very convenient for the customer so it's a win-win for everyone, right?

Customers like the idea of a one-stop shop, because it makes life easy if you have someone you can trust to take care of all your needs. Merchants like the idea because they aren't sending businesses elsewhere.

It all sounds like a great idea except that, when you are trying to be all things to all people, you quickly find out that you can't be the best at everything and nobody is ever completely satisfied.

Gone are the days of the days of the backyard mechanic, today's vehicles require skilled technician's that understand the science and technology required to keep them running, the same is true of your Heating and Air Conditioning equipment.

Advances in technology have made specialists more important than ever and Social Media and websites like Angie's List or Ask the Seal make it easier than ever to do a little bit of research online so you do not have to settle for a second rate company.

It used to be that hiring the best meant paying more, but that is simply not the case anymore, especially in a highly competitive industry like the HVAC industry.

In fact, quite often the opposite is true. When you hire a less expensive company, you frequently end up paying for parts you didn't need or inferior work that causes serious problems that could have been avoided by a specialist.

The "Jack of All Trades" business model is based on the philosophy that you should have a solution for nearly 10 out of 10 of the people you encounter. Specialization requires business owners to be comfortable with the idea that they may have to turn away some business.

The "Jack of All Trades" business model forces merchants to provide services they may not be able to stand behind, or even offer unnecessary or ineffective services.

For example: Anyone who understands HVAC systems knows that most residential flexible air duct systems cannot be effectively cleaned without dismantling or replacing the entire system. You cannot properly clean ducts by attaching a powerful vacuum to a vent, but the "Jack of All Trades" company will offer this service because they know that – if they don't, someone else will.

Sean McCutcheon's Air Conditioning and Heating, Inc. specializes in the installation, repair and maintenance of residential and commercial Air Conditioning and Heating systems. We are not plumbers, we are not electricians, and we will never offer you a product or service that we feel is inferior, ineffective, misleading, or that you simply do not need.

If you need plumbing or electric work, do yourself a favor and call someone who is a specialist in that field, but if you are looking for the highest quality Air Conditioning and Heating installation, repair or maintenance in Sarasota and Manatee counties, call Sean McCutcheon's Air Conditioning and Heating, Inc. - the premier HVAC Company in Southwest Florida.

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